Re: Laddering and Pyramiding- a Description and Bibliography

Jack Adams-Webber (jadams@spartan.ac.BrockU.CA)
Sun, 21 May 1995 14:24:23 -0500

Dear Gary:

>Thanks for your posting. I know nothing about this methodology, and
>won't ask you to summarize it for me. But I would greatly appreciate
>your professional assessment of its pros and cons, and what your own
>bottom line is regarding it. Thanks......Gary

There are several versions of this procedure. The only one of them with
which I have had any direct experience is Fay Fransella's 'bipolar
implication grid' technique. This is explained clearly, together with
relevant reliability and validity data, in the following paper by Donna
McDonagh:

McDonagh, D.(1987). The implication potential of personal constructs in
relation to their subjective importance and order of elicitation. Social
Behavior and Personality, 15, 81-86.

This study was a thesis project conducted in my Lab under my direct supervision.

Jack Adams-Webber Tel: 905 (688) 5544 [x 3714]
Department of Psychology Fax: 905 (688) 6922
Brock University E-mail: jadams@spartan.ac.brocku.ca
St. Catharines, Ontario
CANADA L2S 3A1

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