RE: (no subject)

Dr S Tagg (
Fri, 12 Sep 1997 15:04:47 +0100

Sounds interesting, the segmentation from grids. But really needs something
like latent scaling to do this appropriately to the style of data. Are you
anything to do with the Food research lot headed by Hal (forgotten his
surname)? I suspect they might be helpful.
Dr Stephen K Tagg || Department of Marketing University Of Strathclyde
Email ||

-----Original Message-----
From: Miguel Sottomayor []
Sent: Friday, September 12, 1997 1:02 PM
Subject: (no subject)

Hello everybody

I'm trying to apply PCP int the marketing research area. Specifically,
I'm tryng to use repertory grids for the elicitation of product
attributes and for the identification of personal constuct systems both
in the context of product choice (wine - retail market).
The original idea was just to use the rep. grid technique as way to
elicitate attributes for being used afterwards for the specification of
a multiattribute choice models. However, I would like also to attempt the
use of individual grids themself as the basis for consumer segmentation.

If have you experience in something similar or are simply interested in
this sort of things please send me comments.


P.S. I'm a phd student at the University of Reading, Department of
Agricultural Economics