RE: (no subject)

Miguel Sottomayor (
Wed, 24 Sep 1997 11:25:31 +0100 (BST)

On Fri, 12 Sep 1997, Dr S Tagg wrote:

> Sounds interesting, the segmentation from grids. But really needs something
> like latent scaling to do this appropriately to the style of data. Are you
> anything to do with the Food research lot headed by Hal (forgotten his
> surname)? I suspect they might be helpful.
> Dr Stephen K Tagg || Department of Marketing University Of Strathclyde
> Email ||

I'm wondering whether your "latent scaling" has anyting to do with
the generalized procrustes analysis technique, which I intend to apply to
make possible comparisons across individuals.. Can you give me any
reference where I can check the "latent scaling" concept?

best regards

> -----Original Message-----
> From: Miguel Sottomayor []
> Sent: Friday, September 12, 1997 1:02 PM
> To:
> Subject: (no subject)
> Hello everybody
> I'm trying to apply PCP int the marketing research area. Specifically,
> I'm tryng to use repertory grids for the elicitation of product
> attributes and for the identification of personal constuct systems both
> in the context of product choice (wine - retail market).
> The original idea was just to use the rep. grid technique as way to
> elicitate attributes for being used afterwards for the specification of
> a multiattribute choice models. However, I would like also to attempt the
> use of individual grids themself as the basis for consumer segmentation.
> If have you experience in something similar or are simply interested in
> this sort of things please send me comments.
> Miguel
> P.S. I'm a phd student at the University of Reading, Department of
> Agricultural Economics

Miguel L. Sottomayor
PhD Student - Dept. Agricultural and Food Economics
University of Reading, 4 Earley Gate
Whiteknights Rd, Reading
Tel +(0)118 9875 123 (ext 7703) Fax +(0)118 9756 467
Home Tel +(0)118 9662795
Home Adress: 17 Southlake Court, Bodmin Road
Woodley, Berkshire RG5 3SQ (UK)