Re: Help with the laddering procedure

Devi Jankowicz (
Sun, 11 Apr 1999 13:59:26 +0000

Jonathan Lee writes

>Hi there everybody. I haven't been here for a while. To refresh everyone's
>memory, I am examining the personal constructs of high and low
>procrastinators with regards to their academic tasks. I am also going to
>be laddering upwards. I did a pilot test today and when I started
>laddering, I said "I see that you used the constructs boring versus
>interesting, with the latter being described as the more positive of the
>two. Why is it important/advantageous (I used the two interchangeably
>that a no-no?) that something is interesting?"
> Is that the proper way to prompt the person or am I missing something
>here? Thanks in advance.

Sorry not to respond earlier, but I've been away for a week and am just
catching up with the mail. I see that Valerie Stewart has responded to
your query, and I wouldn't disagree with any of ther helpful comments in
response to your request. I would fine-tune one thing, though. I do feel
that it's important, when asking the "why?" question once a preference
for one or other pole of the construct has been established, to couch the
"why" question in a way which emphasises, that it's your interviewee's
_personal_ reason that's involved; i.e., "why is it important _for you_ /
_to you_", rather than giving the impression that you're establishing a
"universal" why!

Kind regards,

Devi Jankowicz