OCLC has certainly felt a substantial amount of pressure in its
negotiations with publishers for this control over layout and
aesthetic quality.
And yet, the ability to deliver this capability conflicts with the
user-defined flavor of the web, and indeed, the variety of hardware out
there means that the control by originators will be constrained in any
case.
Is there a sensible middle ground that allows, but does not promote,
such specification? Then the market place will be able to sort this
out of its own accord.