How do you determine what gets electronic published ? And is there a
difference between what is electronically published and from the paper publication ?
Answer from Penthouse :
My insight is that you have to be a lot more selective in paper publishing because paper and postage costs are spiraling out of sight. We often run twice as many images in a given pictorial in the internet edition as appear in the magazine. Four-color process is very expensive, but we can simulate it online at virtually no cost. The text we put online requires no more work than coding it for html--the material was already edited for the paper magazine. Magazines are nonlinear experiences--you can instantly turn to any page. Because of the links, internet magazines are more linear in nature (though we try to make the experience as nonlinear as possible). Errors in the paper magazine are cast in stone--they'll never be fixed in context.
Errors in the internet site can be fixed instantly with no evidence that they ever existed. Those are just a few of my ideas. A friend of mine operates a magazine for editors that does a lot more in-depth thinking about the advantages of online publishing. I'll forward your letter to her and perhaps she'll be in touch with you.