Re: Introductory Comments

Lois Shawver (
Fri, 17 May 1996 09:27:54 -0700 (PDT)


Thanks for explaining the laddering technique. I wonder if you'd
explain the pyramiding technique that you mentioned. Are these
techniques commonly used in pcp today? Anyone know their history?

..Lois Shawver

On Fri, 17 May 1996, Robin Hill wrote:

> John
> FVB (Feelings, Values, Behaviour) analysis is a close relative of
> laddering technique. I'm not an expert with this, but my notes tell
> me the following. The procedure requires elicitation of constructs
> to begin with. A pole of a construct is presented to an individual
> who is then asked what a person characterised by that pole would
> value. For example, if the construct was "warm -- cold" the
> individual might be asked "What does a warm person value?" The
> response might be something like "They value friendship."
> Next, the individual is asked how a person who values that, may feel.
> "How does a person who values friendship, feel?" The response back,
> might be something like "Comfortable." Thirdly, the individual is
> asked, how a person who values the former response would behave. "How
> would a person who values friendship behave?" The resonse might be
> "Extraverted, willing to approach people, smiling and at ease."
> We would identify, with this individual, some alignment of the
> constructs warmth, friendship, comfort, and behavioural reflections
> of these as extraverted behaviour, approachfulness, smiling and so
> on.
> For me, FVB analysis does not suggest levels of superordinacy as
> formally as Laddering Technique - it only hints at it. Therefore I
> tend to use Laddering straight off. (I use Pyramid technique to
> generate alternative words when I can't solve a crossword clue !!!!
> My apologies to its creator!!!).
> Hope this helps, John.
> Dr. Robin Hill
> ____________________________________
> Senior Lecturer & Research Leader
> Department of Business Studies
> The Waikato Polytechnic
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> Hamilton 2020
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