Re: (no subject)

Tim A. Connor (
Fri, 12 Sep 1997 18:40:34 -0700 (PDT)


Having worked in the wine trade for several years, I find the idea
intriguing. I can envision setting up a wine tasting in the form of a
rep grid...there might be a problem with the loosening of constructs as
you worked through the process, though ;-).


Tim Connor, M.S. "Psychotherapy is not
Pacific University an applied science, it
School of Professional Psychology is a basic science in
2004 Pacific Avenue which the scientists
Forest Grove, OR 97116 USA are the client and his
<> therapist"
--George Kelly

On Fri, 12 Sep 1997, Miguel Sottomayor wrote:

> Hello everybody
> I'm trying to apply PCP int the marketing research area. Specifically,
> I'm tryng to use repertory grids for the elicitation of product
> attributes and for the identification of personal constuct systems both
> in the context of product choice (wine - retail market).
> The original idea was just to use the rep. grid technique as way to
> elicitate attributes for being used afterwards for the specification of
> a multiattribute choice models. However, I would like also to attempt the
> use of individual grids themself as the basis for consumer segmentation.
> If have you experience in something similar or are simply interested in
> this sort of things please send me comments.
> Miguel
> P.S. I'm a phd student at the University of Reading, Department of
> Agricultural Economics