New Research Paper on Web Marketing Available

Donna Hoffman (
Mon, 9 Jan 1995 23:17:15 +0100

Readers of www-talk might be interested in a new paper Tom Novak and I
have written on "Marketing in Hypermedia Computer-Mediated Environments:
Conceptual Foundations," which is concerned with the marketing implications of
commercializing environments such as the World Wide Web on the Internet.

The paper is available in html and PostScript formats (along with other
documents concerning the role of marketing in hypermedia CMEs) from our
Research Program site:

Best wishes to all for the New Year!

Professor Donna L. Hoffman
Owen Graduate School of Management
Vanderbilt University
Nashville, TN 37203

voice: 615-343-6904
fax: 615-343-7177