CONCEPTS/CONSTRUCTS

DARAGHnJAN@aol.com
Mon, 29 Mar 1999 10:39:44 EST

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Just to say I agree with Jim Mancuso's comment on concepts - it's just that
I'm surrounded by business academics who think a concept is something nice and
clean and 'rational' (whatever that means) - something divorced from the
process of cognition - or, if it has something to do with cognition, then it
is certainly not *personal* in any way. That would undermine the 'objectivity'
of the discourse ...

Daragh O'Reilly
Lecturer in Marketing
Bradford Management Centre

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